AMBI PUR USES TRIPLE SCENT INSERT TO PROMOTE 3VOLUTION

Ambi Pur is promoting the launch of its 3volution air freshener in IPC SouthBank's Woman & Home and Ideal Home with a new triple-scent insert that demonstrates 3volutions's three changing scents. The solus campaign is the first to use an insert that has three separate scent strips, highlighting the three rotating scents within the Ambi Pur 3volution. The scent insert is tipped on to a display advertisement within the August issues of market-leading home interest title, Ideal Home and Woman & Home, the monthly glossy for women over 35. Susan Nuttall, IPC Innovator's creative co-ordinator, and Michael Deane, planner/buyer at Manning Gottlieb OMD brokered the deal. Creative is by Joshua. Michael says: "Having selected the print vehicles to deliver on our strategy and subsequently formed the concept of the triple-fragranced insert; we chose to work closely with IPC's Innovator division given their reputation for creative implementation in press, and in particular across fmcg brands. Through a combined effort both parties worked to ensure the best fulfilment of Sara Lee's communications objectives." Susan adds: "This triple-scent insert works extremely well at communicating the benefits of the new Ambi Pur 3volution. Magazine advertising can be far more than display pages, including a host of options with magazine inserts." The deal follows the launch of IPC's Access All Areas initiative, which makes it simpler for advertisers and their agencies to unlock essential planning information, consumer insight and creative resources. -ends- Notes to editors: IPC SouthBank provides a magazine for every stage in a woman's life. Its magazines offer unrivalled breadth and reach in the women's market, delivering a readership base of over eight million. IPC SouthBank is focused on, and organised across, four key sectors: fashion, home interest, women's lifestyle and specialist. For further information, contact Victoria Higham, IPC Media senior press officer Tel: 020 7261 5710 or email victoria­_higham@ipcmedia.com For high-res cover images go to www.ipcmedia.com/press/imagebank.php