COUNTRY LIFE SWAPS POLYWRAP FOR PAPERWRAP

Country Life, published by TI Media, is from this week delivering all its UK subscriber editions in paperwrap instead of polythene. The brand has partnered with Walstead UK, which prints Country Life, to wrap its subscriber editions in sustainably-sourced and carbon-balanced paper.

Mark Hedges, Country Life editor, says: “The tide is finally turning on how we all think about the use of plastic and our responsibility to live more sustainably. More so than ever before, our readers are becoming advocates for our environment and that ethos should come through in everything we do. They are making changes to address their environmental impact and now they can rest assured that their subscription to Country Life is that bit kinder to the planet too.”

Steve Prentice, Country Life managing director, adds: “While polythene is fully recyclable and has a relatively low carbon footprint, the facilities, capabilities and approaches to recycling differ between local authorities up and down the country. In most areas, readers needed to take the wrap to a supermarket to be able to dispose of it responsibly. This makes paper a better product for wrapping our subscriber editions as it is so widely recycled, but in making this change, we have been cautious not to shift the environmental impact from one place to another. We have worked hard with our partner, Walstead UK, to ensure this wrap is sourced from sustainably-managed forests and is carbon-balanced.”

Jon Hearnden, group sales director, Walstead UK, says: “Walstead UK is firmly committed to working with all our stakeholders to minimise the impact on the environment. We continue to look at ways to identify further improvements through the creation of focus groups and working parties that we set up to address this important topic. The time and effort invested by working collaboratively with TI Media over the past few months has paid dividends. Consequently, we can now offer a robust and sustainable solution for Country Life which meets the objectives of our client, their subscribers and our business.”

TI Media is exploring a range of alternatives to the use of polythene wrap on its subscriber copies that are environmentally friendly while also being practical and cost-effective for each magazine’s audience. The publisher is also a member of the PPA’s Sustainability Action Group.

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About Country Life:

Country Life, the quintessential English magazine, is undoubtedly one of the biggest and instantly recognisable brands in the UK today. It has a unique core mix of contemporary country-related editorial and top end property advertising. Editorially, the magazine comments in-depth on a wide variety of subjects, such as architecture, property, the arts, gardens and gardening, the countryside, schools and wildlife. County Life was named Magazine Brand of the Year in the 2019 PPA Awards.

About Walstead:

Walstead UK is part of Walstead Group which is headquartered in London and is the largest commercial web offset printing business in Europe with pro-forma revenues of approximately €700 million. Founded in 2008, Walstead Group has completed 10 acquisitions. It operates four territory-based divisions (Walstead UK, Walstead Iberia, Walstead Leykam, and Walstead Central Europe) which together employ 3,700 staff at 15 print manufacturing sites in the UK, Spain, Austria, Czech Republic, Slovenia, and Poland. Walstead Group operates 65 web offset presses and four gravure presses that process over 900,000 tonnes of paper annually. The group specialises in printing high-volume advertising flyers and leaflets for major European retailers; and magazines, catalogues, supplements and brochures for publishers and brand owners. The group also provides pre-media digital services through its Rhapsody division which has offices in London, Warsaw and Madrid.

www.walstead-group.com

www.rhapsodymedia.com

For more information, please contact:

Holly McNally, Communications Manager, TI Media on 020 3148 5405 or email holly.mcnally@ti-media.com