09 November 2017








Be inspired. Be informed. Get involved.



  NME today announces Eniola Aluko and Loyle Carner as the headline speakers for this year’s #LifeHacks event in partnership with the University of Salford and youth employment initiative Create Jobs. Taking place on the 23 November at Islington Metal Works, high-profile speakers from the worlds of sport, fashion, media, tech and music are coming together to share with young people life advice along with inspiration and ideas for how to kick-start their careers. Tickets are on sale now for £10 at www.nme.com/lifehacks.

Chelsea and England footballer Eniola Aluko and 2017 Mercury Prize nominee Loyle Carner will be in conversation with NME discussing ‘how to find your motivation’. Loyle and Eniola will headline a programme of inspiring panel discussions and workshops, offering attendees advice on careers and life in the creative industries.

Eniola Aluko says: "I am really looking forward to speaking at the NME #LifeHacks event where the worlds of sport, fashion, music and tech - all interests of mine - will meet to discuss how to inspire and motivate young people.”

Loyle Carner adds: "Happy to get a chance to chat to Eniola. Reckon I'll learn a thing or two.”

Sharing with attendees what they wish they had known at 18, the headline panel will feature MOBO Awards founder Kanya King MBE; Universal Music’s head of communications Jonathan Badyal; gal-dem founder Liv Little; and Dr Kirsty Fairclough, director of International and senior lecturer of Media and Performance at the University of Salford.

A session on ‘Effecting positive change’ chaired by podcaster and 1xtra social media producer Alex Manzi will see Josie Naughton, co-founder of Help Refugees; Paula Akpan, co-founder of The “I’m Tired” Project; and Paris Lees, award-winning writer, presenter and equality campaigner take to the stage. Elsewhere on the agenda is a panel discussion on the skills needed to succeed in a digital age, an immersive workshop from creative experts at D&AD and the ‘Game Lab’ hosted by the University of Salford. More sessions and speakers will be added to the line-up soon.

Mike Williams, NME editor-in-chief, comments: “At NME we’re not just committed to blowing our audience’s minds with amazing new music discoveries, we also care about them and their lives, and nothing demonstrates this more than NME #LifeHacks. Deciding where to go in your life and what career choices to make can be daunting, but there is a real entrepreneurial spirit evident in young people right now, and through our inspiring workshops, panels and headline speakers, we want to help unlock this.”

A Hack-Space will host networking masterclasses to give attendees the chance to hone their networking skills before connecting with the industry influencers at the ‘Network & Chill’ session. Attendees can also pitch their creative ideas to NME, relax in the mindfulness corner or get style advice. Gaming stations and photo booths along with free drink and food from Sub Cult will also be available in chill-out areas. Following the packed agenda, the evening will come to a climatic close with a secret gig.

The event has been co-created with young Londoners in the Create Jobs network, working alongside NME in a series of editorial, design and marketing workshops, with another #LifeHacks event planned to visit Manchester next year. The initiative is a year-long campaign in partnership with the University of Salford featuring a video series and calendar of events which aspire to help young people break into the creative industries.

-Ends –

Notes to editors:

All attendees must be 16 or over.

About NME

NME is one of the UK’s most famous and influential youth brands, turning young people on to the music and culture that will change their lives since 1952.

Initially a weekly newspaper, NME now reaches 10 million people via the website, and another 150 million via social and offsite distribution, video channels, live events and the free weekly magazine.

NME is celebrated for talking about music and being experts in the field, but that’s only on part of the story. Whether it’s film, TV, food, politics, career development or social issues, if the NME audience is into it, NME is all over it.

From #LifeHacks to CineJam to the world renowned NME Awards, NME has a growing portfolio of channels, events and franchises that help us deliver timely and relevant content to the NME audience and connect commercial partners with this switched on and savvy generation.

About the University of Salford

The University of Salford draws on an iconic industrial heritage to offer real world learning and research experiences and create highly-employable graduates. Salford is ranked by the Sunday Times as one of the best 10 places for graduates to find work.

Leading in media and digital, engineering and health, Salford features in the QS World University Rankings for built environment and civil engineering, and won the THE Research Project of the Year 2016 for an environmental impact study of Chernobyl.

The University works with more than 1,000 companies annually and was ranked 5th in the UK in the Whitty Review for contacts with small-to-medium enterprises. With almost 20,000 students, many on practical, professionally-linked programmes, the University of Salford educates the highest number of people from low-participation backgrounds in the North West of England.

About Create Jobs

Create Jobs is an employability programme for young Londoners and the creative industries. We support and develop London’s next creative generation, introducing employers to creative, diverse and talented young Londoners, and bringing new ideas and energy to the sector.

The programme is run by A New Direction, and has pioneered industry immersion training that kick start careers and lead to jobs in the creative and digital industries.


For more information about NME, please contact:

Holly McNally, PR manager, Time Inc. UK on 020 3148 5405 or emailholly.mcnally@timeinc.com

For more information about University of Salford, please contact:

Hannah Burchell, Associate Director Marketing & Communications on 0161 295 2596

For more information about Create Jobs, please contact:

Steve Woodward, Senior Communications Manager, A New Direction on 020 7608 8977 orsteve.woodward@anewdirection.org.uk