13 February 2019
Music fans scored another win in the war on ticket touts today as world-famous music brand NME chooses DICE as its live music listings partner.
DICE has made a name for itself in the UK with a hassle-free app that cuts out touts by locking tickets to fans’ phones, preventing resale on the secondary market.
The app also allows fans to get a refund on tickets to sold out shows, with those tickets then offered to other fans via a Waiting List.
NME is the first UK media to partner DICE, and follows a number of UK venues to go mobile-first including London’s iconic Troxy, Scala and The Underworld.
Charlotte Gunn, NME Editor said: “Finally, an effective way of preventing profiteering touts from forcing up ticket prices for real fans! DICE’s approach to ticketing is truly game-changing and is a solution to the age-old problem of touts generating millions in revenue that doesn’t find its way back to the music industry. We hear from readers all the time who’ve been ripped off and have reported on the issue extensively. We are so proud to be the first UK media brand to stand alongside DICE so we can do our bit to make live music fairer for fans, artists and venues.”
Russ Tannen of DICE said: “Thousands of people discover artists and book tickets to their shows through NME.com each week. I want those fans to know that each time they buy a ticket through NME.com, they’re supporting our fight against touts.”
Since its evolution to digital in March 2018 NME has gone on to secure its highest ever online readership, with 16.5million fans visiting the site each month.
To check out the gigs available fans should head to nme.com/tickets.
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DICE gives fans the social life they deserve by helping them discover and attend life-changing events. We handpick the best gigs, clubnights and festivals and make getting tickets hassle-free via an app that fans love. We’re mobile-first to stop touts and protect people from paying over the odds. We built DICE for fans and have gone from being a six person team in London to an eighty strong (and growing) company that has offices in London, Paris and Los Angeles.