16 August 2018
TI Media today releases its ABC results for the Jan-Jun 2018 period, against a backdrop of new promotional strategies and brand investment by the company.
Home Interest and Lifestyle
Angie O’Farrell, group managing director, lifestyle and women’s weeklies, says:
“We are delighted that woman&home is the number one monthly lifestyle magazine on the newsstand where its sales have grown 1.3% on the period. It is outperforming the market by a long way thanks to a brand refresh unveiled in the February issue. New editor Kath Brown has done a fantastic job.
“Our homes portfolio retains its market-leading position and Ideal Home has regained the number one position on the newsstand. Homes & Gardens has grown its combined print and digital ABC by 0.8% on the period with a new figure of 95,840, and Livingetc’s newsstand sales have risen by 1.2%. In the coming months, we’ll begin redeveloping our homes brands and we look forward to building on our successes.”
Women’s Weeklies and TV
Mark Winterton, managing director, women’s weeklies and TV, says:
“This period, we have stripped out bigger pack sales from our weeklies portfolio. Bigger packs, while offering a discounted package that boosts sales, aren’t valued by those consumers who wish to buy only the individual magazine they care about. There are times when these packs alone are available and this limits choice.
“We’ve focused instead on improving the editorial strength of our magazines, with every weekly title in our portfolio benefiting from redevelopment. While these ABCs figures reflect our removal of bigger packs, we’re encouraged by initial positive signs in the underlying sales performance. We’re also pleased to see Woman’s Weekly retain the number one spot in the traditional women’s weeklies market.”
Meanwhile, TI Media’s portfolio continues to lead the TV weeklies market, and What’s on TV retains the number two position with a print ABC of 831,227.
Justine Southall, managing director, fashion and beauty, says:
“In Marie Claire’s 30th year, we have focused on delivering a targeted Marie Claire audience which is more relevant and valuable to both us and our advertising partners. We have therefore scaled back on cover mounts and price cuts, following our recent reduction of bigger pack sales. These tactics are commonly used in the fashion market but don’t appeal to our core audience of discerning, influential women. We’re choosing instead to invest even further in the high-quality print and digital journalism for which we’re renowned.
“In autumn, we’ll be launching a new Marie Claire shopping portal, which represents a significant digital investment. It will deliver an exciting and user-friendly shopping experience, adding to our digital and social media offering enjoyed by millions of visitors each month. As we prepare to celebrate Marie Claire’s 30th birthday, it is investments like these that will build a sustainable future for the brand, along with our roster of events and our Fabled by Marie Claire beauty retail business.”
TI Media CEO Marcus Rich adds:
“With the renewed focus on trusted environments and PAMCo now clearly demonstrating the true reach of magazine media, strong magazine brands will do well. We’re positioning our brands to be the best in their fields, with investments in quality content and experiences that entertain and connect consumers to their passions.”
EndsNotes to Editors TI Media’s 40-plus brands reach 16.4 million* UK adults monthly across print and digital. Its market-leading portfolio spans a range of interest areas, from entertainment and women’s lifestyle to luxury, sports and technology. Amongst its titles are household names such as Woman’s Weekly, Country Life, Ideal Home and Trusted Reviews, as well as specialist titles such as Decanter, Wallpaper*, Cycling Weekly and Horse & Hound. Its entertainment titles, including What’s on TV and TV Times, sell more than a million copies each week.
* Source: PAMCo Jan-Dec 2017
For further information, please contact:
Victoria Higham, TI Media, Tel: 020 3148 5401,
Sarra Selcuk, TI Media, Tel: 020 3148 5402