TI MEDIA ABCS: JULY-DECEMBER 2019

TI Media today announces highlights from its latest set of ABC results for the Jul-Dec 2019 period.

Angie O’Farrell, group managing director, women’s weeklies, lifestyle, home interest, real life and TV, says: “The latest ABC results reflect a really solid performance by brands operating in a number of our key markets. At the newsstand, TI Media remains the most valuable publisher in the TV weeklies sector, with our portfolio enjoying healthy revenue growth during 2019 to increase our share of total print by 0.6%. Once again, What’s On TV proved to be the title of choice at Christmas with its ever popular festive double issue outselling its competitors with 1.66m copies sold.

“While the Women’s Weeklies sector remains one of the most competitive, we’ve stayed true to our belief that this audience will pay a premium price for quality editorial and that’s reflected in our £24.7m RSV for 2019 and our increased volume share of the market. Woman’s Weekly once more outpaces its competitors to be the biggest selling title for 21 periods in a row while both Woman and Woman’s Own outperform the lifestyle sub-sector year-on-year.

“2019 saw the launch of our award-winning Heart of Britain research into the valuable but often overlooked audience previously referred to as mass-market women. We’re now looking at multi-platform innovations to deepen the unrivalled relationship we have with this key audience and enhance the role these brands play in their lives, from cover choice to new editorial franchises.

“In the Lifestyle sector, woman&home continues to deliver stand-out content month-in, month-out – on seven occasions in the last year the title outsold its competitors to be the biggest selling title at the newsstand – while our strong focus on editorial redevelopment in the Homes portfolio continues to pay off. Ideal Home remains the biggest selling title in the mainstream market, alongside solid performances at the newsstand from Country Homes & Interiors, up 1.5% on the period, and Livingetc, which was the top-seller in its sub sector.”

Highlights

  • What’s On TV retained its number two position in the TV sector posting a combined ABC of 767,786 and delivered a 7.2% uplift in RSV period-on-period and 1.3% year-on-year following a cover-price increase and a market-leading Christmas Double issue.

  • TV Times performed in-line with the market, posting a combined ABC of 140,867, down 0.5% on the period and maintained its number four market position. The title grew RSV by 10% period-on-period, and had a 17% hike in subscriptions on the year.

  • In the women’s weeklies market, TI Media grew share by 0.2% on the period and 0.6% on the year to 48.4%. Woman’s Weekly has retained its number one position and has outperformed the traditional sub-sector, down just 0.5% period-on-period and 4.2% year-on-year to post a combined ABC of 226,422. Woman and Woman’s Own both outperformed the lifestyle sub-sector year-on-year, posting a combined ABC of 116,062 and 108,401 Woman’s Weekly boasts a 32% uplift in subscriptions year-on-year and Woman’s Own increased its subscriptions by 28% on the year.

  • woman&home posts a combined ABC of 259,372 and is the second biggest title in the Women’s Lifestyle market, representing 24.2% of the sector.

  • Ideal Home continues to be the biggest selling title in the mainstream homes market, leading the sub-sector in terms of volume and has a combined ABC of 118,729. The stand-alone Ideal Home Christmas Special had a great performance in 2019 with an ABC of 62,929, up 16% year-on-year. Country Homes & Interiors increased copies sold at the newsstand by 1.5% on the period and posts a combined ABC of 63,608. Livingetc again continues to outsell its competitors in the modern sub-sector at the newsstand.

  • Country Life, the instantly recognisable and quintessentially English magazine brand, is celebrating a decade of print increases with a total print ABC of 39, 829, up 0.7% on the year and UK subscription copies up 7.1% year-on-year, testament to the strength of the title’s editorial and loyal audience.

  • TI Media CEO Marcus Rich says: “In a challenging newsstand environment, TI Media brands continue to perform robustly with a continued focus on creating quality content across all formats that entertains and connects people to their passions. At the same time, we are investing in developing our direct customer sales, with new marketing activities driving significant increases in subscriptions on a number of our brands. These include TV Times, Woman’s Own and Woman’s Weekly, all of which are showing double digit increases in subscription copies year-on-year.”

    -Ends-

    About TI Media:

    TI Media’s 40-plus brands reach 11.6 million* UK adults monthly across print and digital. Its market-leading portfolio spans a range of interest areas, from entertainment and women’s lifestyle to luxury, sports and technology. Amongst its titles are household names such as Woman’s Weekly, Country Life, Ideal Home and Trusted Reviews, as well as specialist titles such as Decanter, Wallpaper*, Cycling Weekly and Horse & Hound. Its entertainment titles, including What’s on TV and TV Times, sell more than a million copies each week.

    *Source: PAMCo Oct 18-Sep 19

    For more information, please contact: 

    Paul Phillips, Head of Communications, TI Media on 020 3148 5407 or email paul.phillips@ti-media.com 

    Holly McNally, communications manager, TI Media on 020 3148 5405 or email holly.mcnally@ti-media.com