- Premium website thecaribou.com is now live
- The site will be followed by a bi-annual luxury print product, launching September 2020
- The brand caters to ‘passion-point travellers’ and is built around three core editorial pillars: luxury travel, activity travel and family travel
The Caribou draws on the wealth of travel expertise and content already within the business to deliver, as the brand’s tagline says, ‘travel inspiration from those in the know’.
Aimed at an ABC1 40+ audience with a female bias, The Caribou is made for people who love to travel by people who love to travel. Specialising in luxury, family and activity holidays, it provides inspiration to help its audience plan a trip that combines their biggest passions – be that sport, food and wine, walking or otherwise – with the best their destination has to offer, including the most stylish places to stay, the best places to eat and the must-do experiences.
In the Luxury Holidays section, the audience will discover the best of all the world has to offer, from itinerary inspiration in the form of destination guides to reviews of the finest places to stay.
The Activity Holidays section caters to travellers who want to take their hobby on holiday with them. Whether that means travelling on two wheels on a biking holiday, indulging their taste buds on a foodie adventure, hitting the slopes on a family ski escape, sampling the world’s top tipples on a wine-tasting trip, finding inner peace on a wellness retreat, or otherwise – there’s holiday inspiration for all tastes.
Finally, the Family Holidays section caters to travellers of all ages. Whether travelling with young children, teenagers or as a couple, the destinations featured in this section meet everyone’s needs – and will make for memories that’ll last a lifetime.
Stephanie Wood, The Caribou’s editor, says: “As a regular and enthusiastic traveller, I know only too well how planning your next great trip can evoke feelings of excitement, anticipation and curiosity. It’s this spirit that we’re looking to capture in The Caribou, with content that sparks excitement and the imagination, and encourages our readers to keep on adding to their ‘must-visit’ list.”
Dominic Eddon, head of Travel at TI Media, adds: "The Caribou will offer advertisers a fantastic opportunity to be aligned with trusted, authoritative and passion-based content from more than 35 well established titles in the TI Media portfolio, including iconic brands such as woman&home, Country Life and Golf Monthly.
“At a time of uncertainty and change in the travel market, this new proposition will offer consumers variety and inspiration when considering their next holiday choice and give advertisers a safe and trusted environment to promote their destinations and promotions.”
-Ends- Notes to editors:
The Caribou can be found on social media at the following handles:
For more information, please contact:
Holly McNally, communications manager, TI Media on 020 3148 5405 or email email@example.com