• 10.8m items of polyethylene removed from supply chain
• Carbon footprint of supply chain reduced
• TI Media sustainability group to continue reviewing green innovations in packaging and the supply chain
TI Media is now delivering all 42 UK subscriber titles in sustainably sourced and FSC accredited paper, cutting out 10.8 million* items of polyethylene a year. The paper wrap is carbon balanced and will offset an estimated 144 metric tonnes of CO2 emissions a year**.
TI Media and Walstead UK worked closely with Westcolour to introduce a paper wrapping capability to the Bicester production site last year and following this, TI Media will now print all titles except three from this site, reducing transport in the supply chain and the carbon footprint of subscriber editions.
Tom Reynolds, Production director, TI Media, says: “We are immensely proud to be rolling out paper wrap for all our UK subscriber editions while being mindful not to shift the environmental impact from plastic to additional miles in the supply chain.
“However, it would be environmentally irresponsible to think our journey to a greener supply chain stops there. We are committed to working with our partners to explore innovations in eco-friendly materials and solutions that could prove viable for us.”
Prior to bringing wrapping inhouse at Bicester, this initiative would have increased the distance subscriber copies travelled to be packaged.
Jon Hearnden, group sales director, Walstead UK, says: “To take this project to this point in such a short space of time is extremely satisfying for all involved. It demonstrates what is possible through a close collaboration with our clients and meets the objectives for all key stakeholders around this extremely important topic of sustainability.”
While polyethylene is recyclable, it is more difficult for consumers to do so with few councils having the capability to offer kerbside recycling of this plastic. In addition to paper having a circular economy – meaning no waste – it is also more broadly recycled. The roll-out follows Country Life’s successful move to paper wrap in July 2019.
Air Business, who manages the wrapping contract with Walstead and Westcolour for TI Media as well as the delivery of TI Media’s UK subscriptions, has been instrumental in the successful move to paper wrap.
TI Media is actively engaged in a sector-wide re-examination of single-use plastics, including research into biodegradable plastics, through membership of the PPA’s Sustainability Action Group and has its own working group which reviews responsible packaging and sustainable supply chain practices.
*based on 2019 figures
**based on 2019 subscription figures
Notes to editors
FSC is an international organisation dedicated to promoting responsible management of the world’s forests and offers both forest management and chain of custody certification.
About TI Media
TI Media’s 40-plus brands reach 11.7 million* UK adults monthly across print and digital. Its market-leading portfolio spans a range of interest areas, from entertainment and women’s lifestyle to luxury, sports and technology. Amongst its titles are household names such as Woman’s Weekly, Country Life, Ideal Home and Trusted Reviews, as well as specialist titles such as Decanter, Wallpaper*, Cycling Weekly and Horse & Hound. Its entertainment titles, including What’s on TV and TV Times, sell more than a million copies each week.
*Source: PAMCo Apr 18-Mar 19
Walstead UK is part of Walstead Group which is headquartered in London and is the largest commercial web offset printing business in Europe with pro-forma revenues of approximately €650 million. Founded in 2008, Walstead Group has completed 10 acquisitions. It operates four territory-based divisions (Walstead UK, Walstead Iberia, Walstead Leykam, and Walstead Central Europe) which together employ 3,200 staff at 14 print manufacturing sites in the UK, Spain, Austria, Czech Republic, Slovenia, and Poland. Walstead Group operates 65 web offset presses and four gravure presses that process over 900,000 tonnes of paper annually. The group specialises in printing high-volume advertising flyers and leaflets for major European retailers; and magazines, catalogues, supplements and brochures for publishers and brand owners. The group also provides pre-media digital services through its Rhapsody division which has offices in London, Warsaw and Madrid.
About Air Business
Established in 1986, Air Business is a market-leader in global mail, fulfilment, distribution and subscription management. We serve many of the UK's leading businesses across a diverse range of sectors such as publishing, memberships, associations and e-commerce. Our unique end-to-end service portfolio includes subscriber acquisition and marketing strategy, worldwide postal and courier distribution, digital and mail fulfilment solutions and warehouse and freight logistics, all with exceptional and seamless customer service at its heart.
We are a wholly-owned subsidiary of An Post, one of the world’s leading postal services renowned for its quality of service and infrastructure. As strategic partner of the Professional Publishers’ Association (PPA) since 2010, we are committed to being more than just a supplier. We are a visible and active supporter of the industries we serve.
For more information, please contact:
Holly McNally, communications manager, TI Media on 020 3148 5405 or email firstname.lastname@example.org