TIME INC. UK ANNOUNCES MAJOR BRAND TRANSFORMATION FOR NME

2015PALMAVIOLETS

06 July 2015

Digital innovation, a new approach to content, more commercial opportunities for partners and a free weekly magazine

Iconic brand NME today announces the latest stage in its evolution as an audience-first global media business. As well as a new NME.COM and digital products, in September NME will become a free weekly magazine. With music firmly at the heart of the brand, NME’s authority will be the gateway into a wider conversation around film, fashion, television, politics, gaming and technology. More than 300k copies will be distributed nationally through stations, universities and retail partners.

NME will dramatically increase its content output and range, with new original as well as curated content appearing across all platforms, including print. Other highlights will include an expansion in live events, more video franchises and greater engagement with users on new social platforms.  NME will also continue to grow its global footprint.

Says Marcus Rich, CEO of Time Inc. UK: “This famous 63 year-old brand was an early leader in digital and has been growing its global audience successfully for the best part of 20 years. It has been able to do so because music is such an important passion and now is the right time to invest in bringing NME to an even bigger community for our commercial partners.”

Mike Williams, editor of NME, adds: “NME is already a major player and massive influencer in the music space, but with this transformation we’ll be bigger, stronger and more influential than ever before. Every media brand is on a journey into a digital future. That doesn’t mean leaving print behind, but it does mean that print has to change, so I’m incredibly excited by the role it will now play as part of the new NME. The future is an exciting place, and NME just kicked the door down.”

The new NME will launch on 18 September.

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CONTACTS:

Holly McNally (UK)
+44 (0)203 148 5405
holly.mcnally@timeinc.com