11 July 2016

Time Inc. UK’s Marie Claire UK today announces the launch of Fabled by Marie Claire, a unique beauty and wellness destination drawing on Marie Claire’s 27 years of unrivalled expertise in the beauty industry. Fabled by Marie Claire will offer an extensive range of premium and niche brands, such as Estée Lauder, Bobbi Brown, Urban Decay, Nars and Perricone MD, as well as exclusive content from a dedicated editorial team. The new online beauty store is a first-of-its-kind retail collaboration with Ocado which is set to launch online this August and with a flagship West End store.

With a name inspired by decades of beauty knowledge and heritage, Fabled will feature bespoke editorial content drawing on Marie Claire’s expertise in the field. The content, which will range from beauty trends to innovative tips and educational advice, will be curated by industry expert and dedicated Beauty Editor, Sam Dean. Found at fabled.com, the new venture will be led by Amanda Scott Managing Director of Fabled.

“We are hugely excited by the launch of Fabled and our ambition is to inspire consumers with this fresh and unique approach to the beauty retail marketplace. An increasingly confident generation of women are looking for new ways to explore and express themselves through beauty. Our new venture perfectly combines the unparalleled brand authority and influence of Marie Claire with the ecommerce expertise of Ocado,” comments Amanda Scott, Managing Director of Fabled.

In partnering with Ocado Ltd, Fabled is able to offer a seamless customer experience. Promising to deliver online purchases within a choice of one hour time slots, seven days a week, the proposition is designed to fit into the fast-paced lives of beauty-savvy women everywhere.

“Ownership of an amazing brand such as Marie Claire brings tremendous opportunity beyond the pages of our magazine; our influence in the beauty sector is unparalleled. We speak to thousands of women every day, so we are uniquely placed to understand and anticipate their changing needs. Fabled provides women with an exceptional online beauty destination they know they can trust and we will truly bring together content, commerce and community. We couldn’t be happier with the partnership we have created with Ocado, and the team that has been assembled to run the business is quite simply unrivalled in the sector’ says Marie Claire’s Managing Director, Fashion & Beauty, Time Inc. UK, Justine Southall.

To accompany the online offering, a concept, flagship store named Fabled by Marie Claire will open on Tottenham Court Walk, London W1 in August alongside the website launch. The store, designed by GP Studio will stock brands such as Chanel, Benefit, YSL, Clinique, Elemis and Lancôme. A full list of brands available online and in store will be revealed in the coming weeks.  

-Ends –


Victoria Higham, Time Inc. UK
+44 (0)203 148 5401

About Fabled by Marie Claire:
Fabled by Marie Claire is a joint venture between Ocado and Time Inc. UK, publishers of Marie Claire UK. It is a premium online beauty and wellness destination designed to offer an extensive range of niche and premium brands and exclusive content to meet the demands of today’s women. The flagship store will be situated within Derwent’s exciting new retail development on Tottenham Court Walk.

 About Time Inc. UK: Time Inc. UK is Britain’s leading publisher of print and digital magazine content. With more than 50 iconic brands - including InStyle, Look and woman&home - Time Inc. UK creates content for multiple platforms, across print, online, mobile, tablets and experiences.

 About Marie Claire: Marie Claire is a compelling media destination that combines provocative features and outstanding fashion to inspire women who want to think smart and look amazing. It is a worldwide icon with editions in 36 countries and is published in the UK in partnership with French publishing company Group Marie Claire. The UK edition, published by Time Inc. UK, was launched in 1988. In addition, marieclaire.co.uk has fast become the established daily news, fashion beauty and celebrity destination for the modern thinking woman.

About Ocado Group plc:
Ocado was established in the UK over 15 years ago and listed on the London Stock Exchange in July 2010. Ocado is one of the UK’s largest online retailers with over 500,000 active customers. Ocado’s objective is to deliver industry-leading customer service, a cohesive and convenient shopping experience and an extensive product range to allow customers to shop seamlessly across categories.