17 April 2018
woman&home is partnering with online retailer JD Williams for the first Amazing Women 50 over 50 Awards. The cross-platform campaign celebrates the power of midlife women making a difference in their 50s and beyond.
The awards will honour business women and entrepreneurs, champions of the arts, social influencers, those working with children, women changing our country and celebrities doing good. JD Williams will celebrate women making a difference in interesting ways and readers will nominate community heroes and women going above and beyond for a friend.
Lucy Gugas, creative and digital director at Time Inc. UK, says: “woman&home is passionate about encouraging and celebrating midlife women and these awards put a spotlight on the wonders they can achieve. We’re thrilled to have JD Williams as partner and to be extending the relationship we have with them for their Don’t Tell Me I Can’t campaign. Together we’ll be making Amazing Women a big focus over the coming months – in print, online and with a fantastic event to honour our amazing winners.”
Paul Ray, head of brand for JD Williams, adds: “JD Williams’ mission is to champion and empower 45-60 year-old women, so we’re incredibly excited to be partnering with woman&home on their 50 over 50 Awards. We hope that by celebrating the success of this amazing group of women, it will show other women that the sky’s the limit and age is no barrier to achieving their goals. In fact, there’s probably no better time to take up a new challenge.”
The Amazing Women 50 over 50 Awards campaign launches in the May issue of woman&home and will have a strong presence every month through to the December issue. In addition to editorial and advertorials in print, video content will run on the woman&home and JD Williams websites and on social media. The campaign culminates in October with a VIP Awards ceremony in London.
Victoria Higham, Time Inc. UK
0203 148 5401 email@example.com