The Field launched in 1853 and within a year became the largest newspaper in Europe, with 24 pages. It had its own correspondent throughout the Crimean War and its November 18, 1854 issue ran a series of personal narratives of those who took part in the Charge of the Light Brigade.
Eight further IPC titles that are still thriving today were launched in the late 1800s: Country Life, Horse & Hound, Shooting Times, Yachting World, Amateur Gardening, Cycling Weekly, Amateur Photographer and The Railway Magazine*.
Competitions played a key role in sales promotions for all early IPC titles, and none more so than the sensational prize offered by the fledgling magazine, Answers, in 1889 - the then unheard of fortune of £1 a week for life to any reader who could guess the amount of gold and silver in the Bank of England on a given date.
* denotes the brand is no longer owned or published by TI Media