1920s – 1940s

Launches in the home interest and women's weekly markets

The 1920s

  • Odhams launched the new monthly Ideal Home in opposition to Newnes' Homes & Gardens. Its first editor, Captain GC Clarke, wanted it to strive against "the erection of hideous houses which go to mar the beauty of what would under any other circumstances be the most ideal and beautiful environment," referring to the government's promise in 1921 to build 100,000 houses as part of its post-war planning.
  • woman&home entered the market in 1926, and by its third birthday in 1929 had grown to a steady 144 pages, majoring on fiction.

The 1930s

  • The 1932 launch of Woman's Own heralded the arrival of one of IPC's traditional 'Big Two', with the appearance of Woman following just five years later. Newnes promoted its first issue of Woman's Own with a free cover-mounted gift - three skeins of wool with every copy! The first issue of Woman in 1937 cost 2d and was the first full-colour magazine at that price. Other titles launched in this decade included Caravan, Stamp Magazine and Prediction (all no longer owned by TI Media).

The 1940s

  • A key wartime role was played by IPC's women's weeklies, keeping up the morale of Britain's women and supplying an essential information service on behalf of the Government. Many of the Woman covers from the wartime years are regarded as classic works of art in their own right, while wartime Woman's Own covers played their own part in rallying women to the wartime cause.