Video: Duracell Kid’s Collective

A toy is nothing without the power that makes it come to life - any kid knows that! Batteries bring the fun, the excitement, the interaction.

With Duracell we want to remind parents of the magic that toys – with batteries please! – bring to a child. So we invited an elite group of discerning small people to review toys that need batteries. The result is very cute, and very watchable. See for yourself here

On the more boring side of things, the campaign is currently being brilliantly amplified through social optimisation, and we’re committing to excellent guaranteed levels of engagement. Now all we need to do is come up with an equally magical idea for 2017…